It’s awards season among the various gaming websites around the web. Awards for sites like this serve two primary purposes: on the one hand, you get to inform people of what the best (and occasionally worst) games of the year are. This is a fairly noble thing, and let’s face it, it’s fun to do. The second reason, is much more shameless: awards are great for strengthening ties with developers and publishers, and if you make a nice, print-ready image, you can even get a plug on a Game of the Year re-release (should one ever materialize). Any site that does this and claims not to know anything about the second reason is lying, pure and simple.
At Shacknews, we unveiled our GOTY winners today. Unlike most places, our awards are 100% determined by our readers, which usually leads to some interesting results. We’re going to be publishing the staff top ten lists later in the week (I think), and those should be interesting as well, but they won’t be our formal GOTY winners. Just what each of us believes to be the ten best games they played. Having only played a handful of the winning games, my list will be radically different. And that’s fine. It’ll be an honest list.
Naturally, every other site is unveiling their picks as well this week. GameSpot has an okay setup for themselves: they name the nominees, and then pick a single winner in each category. There are a lot of them, but it’s not too much, and they have their own dubious awards (sort of like the Warshaw Awards over at the Shack).
GameSpy on the other hand, has gone awards crazy. They give out ten awards per platform, plus genre awards, plus specific category awards, plus multiplayer awards, plus an overall GOTY award. And on top of all that, there are still reader’s choice awards. Yeesh. Naturally, every single award, from Best PS2 RPG to Best GBA Remake has its own, highly reproducible image. Which is good to know for that inevitable Rock n’ Roll Racing GOTY Edition.
Non peer-review awards in general don’t carry a lot of merit, but if you’re a third party dedicated to giving out awards, then perhaps it would be wise to exercise a bit of restraint. The reason I never take the Golden Globes seriously is because they are basically just an excuse to hand out as many awards as humanly possible to as many different people as possible. That’s why they have awards for both film and television, plus separate awards for comedy and drama movies. At the Golden Globes there are always two sets of best picture, actor and actress, which means none of it means much of anything (and that’s not even addressing the fact that the Hollywood Foreign Press Association is comprised of what, 30, 40 people?).
Maybe at Shacknews we should start up a set of awards for other websites. There could be the “Most Pointless Awards Award” the “Most Clearly Biased Award” (I’ll happily accept that on behalf of all of my horribly biased LNC posts), the “Sleeziest Download Site Award” and of course, there would have to be the “Most Insane Advertising Campaign” award. Because we all know who would get that.